Alexis

About Alexis

Alexis is an accomplished fashion designer, having been in the industry for 9 years. She has worked for several big UK companies and brands, specialising in streetwear and surfwear.

She is a vegetarian, animal lover, and a dog mum to 3 chihuahuas.

Her love for her dogs, combined with her love for clothing, has been the inspiration behind this brand. A brand based on clean design with a "human" streetwear look- something she believes is missing from the uk dog clothing market.

Pancho

About Pancho

Pancho is a 4 year old tiny chihuahua, and was Alexis’ first dog. He enjoys wearing most clothes and relishes posing for the camera. He has always preferred human company to that of other dogs, (with the exception of his fellow chihuahua family members) seemingly thinking of himself as human too!!

On her travels around the world as a designer, Alexis always stopped off at pet shops to bring back unusual items for Pancho to wear and do fun photoshoots in. With a wardrobe already full of stylish clothing from Japan, Hong Kong, the USA and Australia, it seemed like a natural progression to give Pancho, such an established fashionista, his own brand…. and so….Pancho’s Wardrobe was born.


Comfort for the dogs is always at the forefront of all Pancho’s Wardrobe designs. We believe that the dogs happiness should always come first, and would never advocate dressing a dog that is distressed by wearing clothing.